What You Should Know
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|Revivasol (2013 Editors Choice)||
Redken, with its headquarters on 5th Avenue in New York, was officially founded in the early 1960s. Redken claims to be the first company to manufacture products containing protein and moisture that are claimed to dramatically improve weakened and sensitized hair and to restore strength and shine. Today Redken offers a complete collection from advanced hair color options to hair care solutions to creative styling products for both men and women. Redken is a company which claims to be committed to providing groundbreaking products with an urban edge. Redken wants to be known for creating the buzz, setting the pace, establishing what’s new and what’s next. The company has aligned itself with the fashion world, becoming a leader in “backstage beauty” and sending many of their best artists to the every-popular Fashion Week events in Milan and Paris to create the looks for the industry’s most prestigious designers all over the world. Redken artists translate the latest runway trends into real products intended for salon use. Redken’s foundation is based on an extensive knowledge and understanding of science and hair.
There are several categories in the Redken Hair Care line of products. These include Redken All Soft, Redken Max Control, Redken Body Full, Redken Color Enhancer, Redken Real Control, Redken Smooth Down, Redken UV Rescue, Redken Extreme, Redken Blonde Glam, Redken Clear Moisture, Redken Mild Control, Redken Fresh Curls and Redken Medium Control. The products are formulated for different hair types and are designed to transform each category. The products are not available for purchase from the official Redken website, only through select hair salons and retail locations.
- Redken has developed products for every hair type and hair problem.
- Redken has made the products available at many retail and salon locations.
- Redken does not make it products available to consumers on the official website.
- The full list of ingredients is not disclosed on any of the formulas.
- No customer testimonials are posted on the official website
- Clearly, this is a line of hair care and hair styling products, not a wrinkle treater.
The Bottom Line
Consumers are likely to purchase Redken Hair Care products due to its major presence in the market place. The products can be found in virtually every hair salon and major department store which carries hair care products. Redken has been in the hair care industry since 1960 and offers an array of products for every hair type and hair problem. It would be helpful if Redken made its products available to consumers on the official website as well as offer free samples and customer testimonials from those who have tried the products. Availability is key and companies wishing to expand profits should explore other avenues to increase their bottom line. Consumers too appreciate more buying options for a more informed and pleasant buying experience. If grey hair is one of your main concerns when it comes to aging, Redken may have a solution for you, but obviously this brand does not produce any wrinkle fighers.