Principal Secret Review


Principal Secret is an anti-aging and beauty product company that was founded by the actress and author Victoria Principal. She is probably most widely known for her role on the hit television show Dallas from the 1980’s. The official Principal Secret website says that in 1989, Victoria Principal decided it was time to put her years of experience in the show business and makeup fields to work, and she decided to create an anti-aging and skin care line that people with sensitive skin could use.

In 1991, Principal Secret was officially launched with two main product lines. One was a line of vitamin creams called Advanced, the other was an anti-aging and skin care line called Reclaim. There is supposedly a new, advanced product line coming to the market sometime in 2008 as well. Currently, a portion of all the money made by these products is being donated to help those in need after Hurricane Katrina and Hurricane Rita caused tremendous damage.

Product Details

The official Principal Secret website is well set up and contains areas that give you a bit of history about Victoria Principal, the goals of her products, tips for overall health, and an easy to use shopping cart feature. The products come with a 60-day guarantee and there are also smaller, trial sizes of Principal Secret available so you don’t have to spend hundreds of dollars at once.

The company page lists a vitamin cream line called Advanced, but we can’t seem to find it on the official website. You can order a free catalog from the official website so it must be available from the catalog only. The entire Principal Secret site seems to be mostly focused on the anti-aging line Reclaim.

The Good

  • The Reclaim anti-aging products all contain Argireline, a proven wrinkle fighter.
  • You can get a catalog sent to you for free.


The Bad

  • You have to order the catalog for a full list of available products which seems inconvenient in this digital age.
  • The only active ingredient in the Reclaim line is Argireline.
  • We can’t find a full list of ingredients anywhere on the official Principal Secret website.

The Bottom Line

Principal Secret seems to have a lot going on for it in the anti-aging department. The Reclaim line contains the popular ingredient Argireline which is common in many popular wrinkle creams. There is a 60 day money back guarantee and also a 30 day trial package that is relatively inexpensive. While we do recommend using an anti-aging product that combines numerous wrinkle fighters in a single cream, Principal Secret might be worth a look if you don’t want to spend a lot of money.

20 thoughts on “Principal Secret Review”

  1. great product, have used a lot of different products from inexpensive to expensive and have not seen the positive results they promise. However I have with the Principal Secret. Honestly people have noticed. I highly recommend this product. Its amazing.

    1. Advanced was a better formula I think but dealing with Guthie Renker when there is a problem is not good. I asked them not to ship my product because I was in transition and didn’t want it to get lost. They shipped nearly a month ago to my old address. The package is lost and even if they have gotten it back they don’t know it and will take a month to credit my account. Nice huh? Buyer beware!

      1. this product has been great i have not been able to find anything like it. I am sorry that other had a bad experience.

  2. dealing with Guthie Renker can be a nightmare, when you return product they say they have no way of finding it, even when you refuse at the post office without signing for it, you will have trouble getting your money back for product returned or not received, buyer beware……

  3. So far, dealing with the customer service dept has been less than stellar. I am a new customer, & my order is on backorder – I was not even given the courtesy of an e-mail to advise me of this; when I called to find out the status, the rep was rude to me; not at all understanding…and she did not even offer to find out what the possible ETA of this shipment might be; if this is what I have to look forward to, then heaven help me in the future if I have any questions, or need anything else.

  4. I agree, the company that handles this product line are not very cooperative. I STOPPED my subscription because of them. Good luck.
    BTW very hard to find the Advance product anywhere on your website.

  5. I am 49 years old and have been using the Principal Secret trial set for the past 2 weeks and like the product. I’ve just called to customize my next order because I do think the products are helping my skin. My skin is normally very dry and sensitive so having a product that helps – especially during the winter months has been great. I’m pleased with results.

  6. i live in south africa and would like to know if u have any suppliers in sa or must i order through the website is this the only way

    1. 6 month trial, no difference in skin. Sun screen not good enough for Australian conditions. Moisturiser doesn’t seem very rich. Don’t like the smell and packaging is cheap and nasty. Good thing? papaya face mask is effective
      As for Guthy-Renker, even if I loved the product, I would no longer deal with them, very curt on the phone,

  7. I have been a long time customer of VP and have cancelled my membership at least two times because of the EXTREMELY poor customer service. I love the products but cannot find them in any retail outlet – only on eBay.

    I always customize my order and it never comes the way I order. I am dealing with them now over ANOTHER wrong shipment. They want me to return the wrong package THEY sent out before they will send the package I already paid for and ordered over a month ago. Not only that, they are not showing any record of the phone call where I placed the order!! This is the SECOND time their customer service has “lost” an order I placed over the phone.

    They have several incompetant employees who would be better served by not working with the public, filling any type of shipping orders, or working with money.

    As the others have said on this page – BUYER BEWARE!!

  8. The price is too high, and you can’t cancel without issues. Product comes with no signed confirmation, yet if you send it back you must have one. Records of CSR not accurate. This was cancelled three months ago, and received more billing and product. Would not recommend due to this issue. Get more compentent CSR’s to handle you business

  9. I’ve been using PS for over 20 years. Everyday people comment on how yong I look for my age. I was ID up to age 35. I have used customer service man times and always received excellent service. Best of all, they never raised the price for my club membership. I highy recommend for al ages.

    1. Robin, I’m with you all the way. I have been using VP since before Reclaim was a product. I am almost 59 years old but no one believes it. My skin look great and less wrinkles than my younger friends. When the ask I tell them VP and Bear Minerals Makeup! Never had a problem with returns or wrong order…actually got a free order once when they messed up mine.

  10. I have been using PS for about 7 years – my sking is very sensitive & i have never trusted any products on my face – with the exception of PS. People say i look 32-35 & I’m 47. I never give my secret to anyone – It’s my secret!!!! Very happy w/products.

  11. I am looking for a facial mask peel, can you tell me if you have such product, and what is the cost of such product? Thank you very much

  12. What is Argreline? Does it contain Alpha-Lipoic Acid,or Hyaluronic Acid? The ingredient quide doesn’t help me. I can’t find the common names that are used in anti-aging products. Can you explain exactly what is in your continous lift,and cleanser to start.

  13. Have been using Principal Secret for the past 12 years -mainly the Reclaim products. I’m 70 years old and I’m constantly receiving comments about my “beautiful skin”. I let these people know what I use and how to contact PS. As far as customer service goes, it has ALWAYS been excellent.

  14. I have been using PS for over 10 years. My skin looks great! I recently let my sister use some of the product. She is now a confirmed user. Even her husband noticed the difference!..Whole heartedly endorse this line of products.

  15. I started using PS when it first came out around 1989. It works and feels better than anything I had tried before. I thought I had to quit using it and couldn’t afford it and stopped for a while because my husband is disabled and I’m putting my daughter through college. I tried buying products in department stores which wound up costing more and my skin has paid a price for the last three years. I just starting buying the Advanced line again, because it is economical and works better than anything you can find in the stores. If I had more money, I would try the Reclaim. But since I can afford not more, I will get by with the Advanced and pray they never quit offering it.

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