Overview
Laura Mercier offers many beauty and makeup products through an online website. The products range from antiaging to general skin care. The website offers a detailed list of every product, sales online and a locator for local businesses who sell the Laura Mercier products. Unfortunately, there are no ingredient listings for the Laura Mercier products on the official website.
The Laura Mercier website offers contact information for the company, Q&A and return information. According to the website, in order to return the products, the consumer must pay return shipping and insurance on the package. Only the products purchased directly through the online website are available for return at this time.
Product Features
The focus of the Laura Mercier product line is total skin care. From reducing the look of wrinkles to decreasing collagen loss, there are products for everyone. However, the focus of the website does not seem to be on antiaging – rather the products are geared more toward total care. With makeup being the premier product on the front page of the website, there is little support shown for the antiaging products.
When to consumers looks around a bit on the website, they find the “treatment” tab. This tab offers a multi-vitamin serum and two renewal crèmes for skin hydration, but no products marketed as antiaging. This is a hit to the company because the key to more beautiful skin is thought to be the look of the skin and the reduction of aging effects.
The Good
- The online presence for the Laura Mercier company is detailed.
- There is general information on every product offered.
- The products can be purchased online.
- The return policy is explained.
- There is contact information for the company.
The Bad
- There are no real antiaging products offered.
- The return policy requires the consumer to pay for return shipping and insurance.
- There are no testimonials or reviews on the website.
- There is no information on the Laura Mercier company.
- No ingredient listings are offered for the products.
The Bottom Line
The market for antiaging products is strong and in order to compete, your company needs to offer great antiaging products and support for those products. The Laura Mercier company does neither. Their main focus looks to be makeup products and not skin care in general. The antiaging presence on the website was minimal at best and there is no clinical support for the products in the treatment category.
We support products with clear agendas in the antiaging field and the Laura Mercier do not have this agenda in mind. Antiaging products with proven ingredients and a clear mission to reduce the signs of aging are the best products for a consumer to choose.