Overview
Kanebo, an International producer of skin care products, offers skin care, sun care, body care, makeup and hair care products. There is an official website for nearly every language and a United States store locator to find the products you desire. The Kanebo skin care line includes the Sensai Silky Purifying, Sensai Premier, Sensai Cellular Performance and Sensai Silk.
Under each of these product lines is a long list of individual products. There are hydrating , lifting and standard products. Things get a bit confusing from there.
Product Features
Going back to the website for a moment, the Kanebo website is clearly professionally done buy may be a bit overdone. The website is all flash based which means there is a lot of movement and embedded videos. This slows down the navigation tremendously making it hard to find anything on the website. When the user clicks the Back button on their browser, they have to reload the entire site again.
The product line is detailed with Kanebo. There is a product for every skin care condition a person could imagine. On the topic of antiaging - For the sake of this review, the Cellular Performance Lifting Cream was examined. There was no ingredient list on the website but there was a link to the "original application technique." It seems this technique is the key to using the Kanebo products. This cream, alone, requires a 6 step application process to work. Intricate applications may leave the consumer a bit bored with the product quickly.
When trying to find a price for the Kanebo products one link takes the visitor to the Skincare Saho. This is a routine based on a Japanese Tea Ceremony that includes double facial washing, double moisturizing and double application. This seems like a way to get the consumer to use DOUBLE the product.
The Good
- The website is beautiful.
The Bad
- The website navigation is a horror.
- There are no ingredient lists on the website.
- The products cannot be ordered online.
- There is no clinical evidence the products work.
- The application process takes 6 steps.
- The Kanebo company encourages users to use twice the product with the SAHO routine.
The Bottom Line
The Kanebo company may have a great product, but the consumer will never know that from the website. Instead of impressing the visitor with information they can use to make an informed decision - the website chooses to WOW the consumer with a fancy website that takes too long to load. With no ingredient list, no testimonials and no idea how much the products cost - the consumer should keep looking for another antiaging product line to trust. Antiaging products are available that work and are proven to aid in reducing wrinkles.