Beauty Without Cruelty (BWC) was founded in England by trustees of the BWC Charitable trust, an animal rights organization. The company was founded in 1963 and its aim was to produce and distribute cosmetics that were not tested on animals and that were completely vegetarian. This company created the first full line of cosmetics that were cruelty-free and totally vegetarian.
Despite the death of Katherine Long, one of the founders of BWC, the company’s products were brought to America in 1989. One year later, they developed a skin care line that also followed in the established traditions of cruelty free development and vegetarian formulation.
BWC is an international company with experience, and they are passionate advocates for animals in the cosmetic manufacturing business.
There are several lines available through BWC. There are the Beauty Without Cruelty cosmetics, which include:
- Eye color
- Lip color
- Cheek color
- Pencils for eyes and lips
- Nail color
- Tinted moisturizers
- Pressed or loose powders
There are many different shades and colors in each category. The product line is not tested on animals and is free of any kind of animal products. The entire cosmetic line is fragrance free.
The skin care line includes:
- Vitamin C products
- Sun Care
- Eye Make up removers
The skin care line contains many active ingredients such as Vitamin C and CoQ10. The moisturizers are fragrance and chemical free with a SPF of 15. They also have moisturizers with a 3% and 8% Alpha Hydroxy Complex. There are oil-free cleansers as well. You can navigate into the Q & A section of the website where they will tell you what products work best for which type of skin; whether you have dry skin, mature skin, or oily skin.
There is also a hair care line of shampoos, conditioners, and styling agents. The hair care products are all SLS (sodium lauryl sulfate) free, which can be harsh to your hair’s chemical make up. Many of the fragrances you find in the products are derived from essential oils.
- All the products are vegetarian and not animal tested.
- All the products are available on-line and you can reorder at your convenience.
- All the ingredients are on the website and can be accessed easily.
- The website does not work well with all browsers.
- None of the products mention any type of collagen benefits.
- The website does not provide a list of where you can physically purchase any of the products.
- Full product ingredient lists do not seem to be available.
The Bottom Line
If animal rights and vegetarian products are for you, then BWC will fit nicely into your choice. By offering a complete line of products that are both not animal tested and contain no animal by-products, BWC truly offers the conscious consumer a helping hand when it comes to their body care. BWC has a lot of good information on their website. The company lists all their ingredients and uses few preservatives that would be irritating to your skin. While their cosmetics line looks like a solid and conscientious makeup choice, their skin care line looks like it will do little to help fight fine lines and repair damage caused by aging. Since these products are all safe to pair with others, matching up Beauty Without Cruelty’s cosmetic line with a proven and potent anti-aging skin care treatment could potentially yield optimum results.