Aveeno Positively Ageless Review


Johnson and Johnson is one of the best known names in the field of skin care and they own the Aveeno skin care and bath products. The anti aging products are known by the name Aveeno Positively Ageless. The official website tells you everything about the products. According to the official website, Aveeno Positively Ageless range works because, apart from the other ingredients, it has a patented soy complex.


Product Details

The Aveeno Positively Ageless Anti Wrinkle Cream is a well known part of the Aveeno product line. This cream claims to reduce pigmentation and banish wrinkles and age lines. The main ingredients are the Soy Complex, Vitamin E and Vitamin B5.

The old school of thought believed that soy could restore and enhance the amount of collagen in the body. The lack of collagen causes aging and then the body starts displaying obvious signs of aging such as sagging skin and fine lines. However, recent research reveals that the presence of peptides will enhance the anti aging properties of a product more than soy. Many clinical researches and tests have proved the effectiveness of Matrixyl 3000, which is known to be a peptide constituent in reducing the effects of aging.

Aveeno Positively Ageless website has some promotional offers like free samples and discount coupons which encourage newbies to try the product. The “Ask an Expert” feature enables you to send in your queries via the website to an Aveeno Skincare Expert.


The Good

  • This product has a dedicated, detailed website which also caters to the entire range.
  • The “Ask An Expert” feature is included in the official website.
  • Free samples are offered on the website for Aveeno Positively Ageless Lifting and Night Firming Cream from time to time.


The Bad

  • There are many creams which have Soy as part of their constituents.
  • The patented Soy complex is no longer the most effective way to fight aging. It may have some effect on the collagen synthesis but no dramatic effects are reported.
  • Matrixyl 3000 has shown some great results in combating aging which is missing in Aveeno.
  • There is no sign of a money back guarantee on the product.
  • The samples and coupons are limited to the US residents.


The Bottom Line

Though Johnson and Johnson are very well known in the world of skin care and have great customer base, it is not enough. Today’s customers need products which are proven to be effective in reducing signs of aging and are supported by latest research and documentation. Soy may have been thought of as an anti aging ingredient some years back but now Matrixyl-3000 has usurped its position due to its superior anti aging effects on collagen and supported trials.



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