Anew Platinum Review


The first thing you need to consider when shopping around for skin care products is your age. This will give you some guidance on where to look, and what factors to keep in mind. Take Anew Platinum from Avon, for instance. This is a skin care treatment that is specifically marketed toward women ages 60 and up.

As with many other topical anti-aging treatments, Anew Platinum endeavors to lift and firm the user’s facial skin. Deep wrinkles should be reduced, and fine lines around the eyes should be minimized. Some of the ingredients found in this topical treatment are Dimethicone, Isohexadecane, Thiazolylalanine, Isododecane, Glycerin, and Maltodextrin.

Product Details

Anew Platinum is a topical skin care product brought to you by Avon, a brand that has stood the test of time. This treatment comes in both a serum and a night cream. It can be acquired through Avon dealers or the official website for a price of $64. The core active ingredient found in Anew Platinum night cream and face serum is Paxillin, which is essentially a protein that plays a key role in encouraging youthful skin cell production. This primary component is claimed to assist by reducing the amount of aging skin cells, and restoring the full shape of youthful skin cells. Paxillium Technology is touted as a breakthrough for anti-aging skin care. It is patented by Avon, and aims to help women recapture their youthful facial contours. Anew Platinum serum and night cream are directed to be used morning and night in order for best results. According to the official Avon website, 83 percent of women that tested this product saw an improvement in the contours of their face and neck.

The Good

  • Anew Platinum is easy to acquire through the official website.
  • This is a brand that has been around for decades, which some women may appreciate.

The Bad

  • The cost of Anew Platinum is not very inexpensive at $64 per ounce.
  • There are no consumer reviews offered to support this facial treatment (not at the time of this review).
  • Some women may have negative reactions to certain ingredients found in Anew Platinum, such as skin irritations.
  • This topical serum/cream is really only suitable for women age 60 and older.

The Bottom Line

All in all, Anew Platinum seems very similar to many other anti-aging or anti-wrinkle creams on the market today. While it is nice to see that this product comes with a new Paxillium Technology to potentially restore youth, it is important to keep in mind that most other anti-aging products come with some sort of key active ingredients as well. Considering that there are no positive reviews posted for Anew Platinum, and it sells for $64 an ounce, you may want to consider some of the other available options for anti-aging and daily skin care.


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