Almay Review

Disclosure: This is a professional review site, and receives compensation from some of the products reviewed. We are independently owned and the opinions expressed here are our own, based on our research.
Editor's Review: 3.2 / 5.0

What You Should Know

How Almay Compares with Leading Beauty Products
Product Star Rating 2 or More Patented Ingredients Less Than $5 Shipping Testimonials Trial Offer
Rejuval Skin (2014 Editors Choice)
Facial Toner
IQ Derma
Meaningful Beauty
*Picks were chosen by editor based on reader contribution. Details Here

View Our Top Choice Today!

Almay is a mainstay in women’s beauty products, spanning more than 75 years and producing numerous skin care and cosmetic products. The company began when chemist Alfred Woititz teamed up with dermatologist Dr. Marion Sulzberger to create cosmetics for the extremely sensitive skin of Woititz’s wife, Fanny May. This company has been first on the block to produce hypoallergenic and fragrance free products, and was also the first to provide a complete ingredient list to consumers. It is these firsts that has made consumers with sensitive skin flock to Almay for products that can cleanse and enhance the skin without causing irritation.

The anti-aging line of Almay consists of a boosting serum, daily cream, daily lotion, eye cream and night concentrate. We are pleased to see that the daily lotion and cream include an SPF 15, since sun protection is a key factor in preventing the early signs of aging on the skin and for preventing skin cancer. The rest of the ingredients in this line will be explored in the next section of this review. While Almay has a comprehensive website and a strong online presence, we were unable to find customer testimonials or offers of a money back guarantee on the website. The products are sold through many drugstores and department stores, and at many online retailers.

Product Details

The full line of Almay anti-aging products boasts a single key ingredient in the formulas. This substance is known as moringa, which comes from the moringa tree in northern India. Moringa has been found to have outstanding antioxidant properties and to contain a cytokinin known as zeatin. Zeatin has been found in studies to promote small cell size, which can result in more youthful looking skin. It can be highly effective in countering the effect of free radicals in the environment that can lead to aging skin. In addition to moringa, the Almay anti-aging line contains aloe, milk thistle, licorice, soybean and rose hips. It appears that most of these ingredients were either chosen for their antioxidants or their moisturizing ability, or for both.

While there is no doubt that antioxidants in skin care can help protect the skin from free radicals that are lurking in air pollution and the sun’s rays, there is no hard evidence to suggest that these substances will do much to diminish the look of fine lines and wrinkles. We prefer to see ingredients like argireline, matrixyl and collagen that are proven to reduce lines and wrinkles and provide smoother, younger looking skin.

The Good

  • Almay is readily available and offered at a reasonable price.
  • The natural ingredients in this line of skin care can be beneficial for sensitive skin, and it also contains natural moisturizers.

The Bad

  • The Almay anti-aging line does not contain proven anti-aging ingredients like argireline, matrixyl or collagen.
  • We could not locate a money back guarantee or customer testimonials on the company website.
  • All of the products appear to contain nearly identical formulas.

The Bottom Line

Loyal Almay users may enjoy this established brand’s anti-aging products made with all natural ingredients. However, we prefer tried and true formulas that have been shown to be effective in the battle against wrinkles. There are several promising products on the market that currently contain more patented, proven wrinkle fighters than Almay’s anti-wrinkle offering.

** Our Top Skin Care Choice **

Rejuval Skin Bottle

Top Anti-Aging Cream for 2015: Rejuval Skin

Editor's Review: 4.9 / 5.0

After looking at literally hundreds of wrinkle reduction and prevention treatments, Rejuval Skin is our top choice. This product offers customers a Risk-Free Trial, and makes sure to both repair and protect the skin without using harmful chemicals like paragons or fragrances. No other formula that we've seen takes such a holistic approach to skin care. Rejuval Skin contains the advanced scientifically proven ingredient Acetyl Hexapeptide-3, proven to reduce the appearance of fine lines and wrinkles. When you factor in the trial offer, the potent formula, and the scientific studies posted on the official site, it's easy to see why Rejuval Skin is our top anti-aging pick. >> Read more about Rejuval Skin Go


(Optional- For Enhanced Results): Vivexin

Editor's Review: 4.6 / 5.0

We've reviewed thousands of anti-aging eye treatments, and we've never seen anything quite like this! Vivexin is an anti-aging, eye treatment formulated to lighten dark circles, lessen the appearance of bags under the eyes and minimize fine lines and crow's feet associated with premature skin aging. The three active ingredients in Vivexin - Haloxyl, Eyeliss and Matrixyl - are backed with clinical research and positive consumer testimonials. If that's not enough to convince consumers to try Vivexin, the company offers a 90-day money-back guarantee so consumers can see the changes in eye appearance with the option of returning the product if they are not convinced >> Read more about Vivexin Go

5 Comments/Questions/Answers to Almay

  • 1

    toni devereaux

    Hi. I can’t find a place to contact customer service for Almay. I buy their eyeliner, and the last one I bought is so hard I can’t get it to go on. I was going to write to see if I could return it for a replacement. Can you help?

  • 2

    Fran Gordon

    I purchased Almay intense i-color mascara and was dried out and couldn’t use. Is there a customer service where I can call or make complaint about it?

  • 3


    The customer service number for Almay is 1-800-992-5629.

  • 4

    marcia hoy

    every time i buy your mascara it clumps on end of brush and next to the other end. hten it only lasts for a couple of weeks. why can’t you make a brush that separates your lashes

  • 5

    A. McKiney

    Purchased Almay Wake Up eyeliner/highlighter. End covers won’t stay on and blue eyeliner crayon falls out, same for the white crayon highlighter. Never again.

Have a comment or question about Almay?

To see what 5 other readers said about Almay, scroll up.

(optional, never spammed and WON'T be published)
Thumbs Up Thumbs Down Clear Rating

To prevent SPAM, please input text as displayed on image below:


The Performance is a family friendly site. All comments will be moderated for language and content. Please, this is also a positive site, and abusive or belligerent comments will not be approved.