100% Pure Review

Disclosure: This is a professional review site, and receives compensation from some of the products reviewed. We are independently owned and the opinions expressed here are our own, based on our research.
Editor's Review: 3.3 / 5.0

What You Should Know

How 100% Pure Compares with Leading Beauty Products
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Rejuval Skin (2014 Editors Choice)
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100% Pure
Meaningful Beauty
*Picks were chosen by editor based on reader contribution. Details Here

View Our Top Choice Today!

100% Pure is a line of cosmetics that were created by Organic Apothecary, a company based in Berkely, California. 100% Pure is mainly focused on giving people a line of cosmetics and skin products that are made form completely natural ingredients, rather than having to rely on artificial chemicals and enzymes that are foreign to nature. Mainly, they rely on fruit extracts and oil to achieve their effects. Also, the 100% Pure line of products avoids the use of animal fat, instead going completely vegan to avoid the use of any animal-based products. This allows people to avoid the pore-clogging effects of some lotions.

Product Details

100% Pure cosmetics are completely naturally created, with fruit extracts and other ingredients. They tend to use the following ingredients: apricots, avocados, bearberries, blueberries, blackberries, blackcurrants, chocolate, coffee, cranberries, eucalyptus, ginger, ginseng, grapefruits, grapefruit seed extract, grapes, green tea, honey, lemons, licorice, mangoes, oranges, orange extract, peppermints, pomegranates, raspberries, rice bran oil, rosemary, seaweeds, almond oil and white tea. In addition, 100% Pure cosmetics make use of Vitamins A, C, E and beta carotene, as well as the resident anti-oxidants present in tea. Anti-oxidants help to prevent ageing. Anti-ageing properties are very appealing to many people when they choose cosmetics, which is a good selling point for 100% Pure.

The Good

  • 100% Pure cosmetics line uses all natural fruit ingredients and other extracts.
  • The products work well with natural skin conditions to produce some of the best care possible without using a lot of artificial chemicals.
  • All products are thoroughly tested, and no use is made of animal parts, which can end up clogging the skin’s pores.
  • Because these products are made of fruit, they give off a pleasing scent.

The Bad

  • Some of the products are too faint and therefore need several coats to really show an effect.
  • Lipsticks can occasionally be rather gritty-feeling on the lips.
  • Mascara often requires more than one coat to add substantial length, which can be a hassle if you don’t have time in the mornings to apply several coats of makeup.
  • There is no shiny finish on many of the lipsticks and lip balms like in other products.
  • Many of the products are very basic in their effects, not leaving much of an impression beyond standard cosmetic products.
  • There are, fundamentally, makeup products, not anti-aging treatments.

The Bottom Line

100% Pure cosmetics line of products are great for people who like to go with a natural look, and they are a healthy substance for the skin because they use few or no artificial chemicals and enzymes. Unfortunately this also means that the effect they have may not be that noticeable. You may have to apply several coatings to really get a good look. The real thing 100% Pure products have going for them is the fact that they are completely natural. Good if you have a concern for the environment and what you’re putting on your face and, if paired with a potent anti-aging treatment, this could have your skin looking great.

** Our Top Skin Care Choice **

Rejuval Skin Bottle

Top Anti-Aging Cream for 2015: Rejuval Skin

Editor's Review: 4.9 / 5.0

After looking at literally hundreds of wrinkle reduction and prevention treatments, Rejuval Skin is our top choice. This product offers customers a Risk-Free Trial, and makes sure to both repair and protect the skin without using harmful chemicals like paragons or fragrances. No other formula that we've seen takes such a holistic approach to skin care. Rejuval Skin contains the advanced scientifically proven ingredient Acetyl Hexapeptide-3, proven to reduce the appearance of fine lines and wrinkles. When you factor in the trial offer, the potent formula, and the scientific studies posted on the official site, it's easy to see why Rejuval Skin is our top anti-aging pick. >> Read more about Rejuval Skin Go


(Optional- For Enhanced Results): Vivexin

Editor's Review: 4.6 / 5.0

We've reviewed thousands of anti-aging eye treatments, and we've never seen anything quite like this! Vivexin is an anti-aging, eye treatment formulated to lighten dark circles, lessen the appearance of bags under the eyes and minimize fine lines and crow's feet associated with premature skin aging. The three active ingredients in Vivexin - Haloxyl, Eyeliss and Matrixyl - are backed with clinical research and positive consumer testimonials. If that's not enough to convince consumers to try Vivexin, the company offers a 90-day money-back guarantee so consumers can see the changes in eye appearance with the option of returning the product if they are not convinced >> Read more about Vivexin Go

One Comment/Question/Answer to 100% Pure

  • 1


    I love all of their products. What mascara makes use of one coat? Their make up is not dramatic and there for best suited for teens starting to wear makeup or people that like a very subtle look. Their facial products are all wonderful and I noticed results within 3-5 days! The caffeine eye cream is the best. so before you write cons please give them a try. I have not used their lipsticks yet but I do have a liner that I do use for full coverage and it is creamy, very nice. Their eyeshadows are best for younger skin as they tend to make wrinkles more noticeable. all said I LOVE THEIR PRODUCTS and am thrilled that they are something both my daughter and self agree upon, I BEING 45 AND SHE 12

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